Feb 23A creative graphics supplier can save you money.Everyone wants to save money. We know that, but there are more ways than one to do so. Sometimes it’s not so simple when putting a cost together for a last-minute production brief. Remember, ultimately your print supplier wants to do your work — but they have their own requirements…Project Management4 min readProject Management4 min read
Feb 23Sustainable print is a social responsibilityHow is the large format print industry doing re-sustainability? The large format print industry is making significant inroads into its sustainable practices and eco offering. It’s been trying for years but we felt with very little traction. Despite how loud some of us have been shouting over the last 10–15 years, asking the question to our own suppliers, “where…Sustainability5 min readSustainability5 min read
Feb 13Money is not the motivational factor for allAs you have no doubt already read, the Chouinard family signed over its Patagonia company to a charitable fund that would ensure that future business profits are used to help save the planet. Patagonia’s purpose, “We’re in business to save our home planet” took on a new dimension. Any skepticism…Motivation3 min readMotivation3 min read
Feb 13Printed dress for JW AndersonWorking with JW Anderson Nothing, and we mean nothing, will say playing with possibility like this print work we produced for fashion label JW Anderson. We have been working with the brand for a few years now, producing graphics for their stores and showrooms, as well as a number of bespoke events. We actually…Fashion3 min readFashion3 min read
Feb 13Patchwork thinking and closed-loop recyclingIt’s easy to use something only once. It’s also easy to throw something away. And despite your sustainability leanings it’s also easy to discard something if you think it cannot be recycled. So although we’re careful with our waste removal, and choose our refuse collectors wisely (thank you First Mile)…Sustainability3 min readSustainability3 min read
Jul 4, 2022Producing a successful retail campaignWhat makes a successful retail campaign rollout work? Producing graphics and POS for a retail campaign can seem daunting to the uninitiated. So many graphic sizes; so many different layouts; so many packing instructions; so many delivery addresses. But fear not. We’ve been there, seen it, done it — and still do it. With a methodical approach and…Retail Marketing4 min readRetail Marketing4 min read
Jul 4, 2022Giclee Printing — Printing MemoriesIt’s rare that we get to connect with something as deeply digitally as we do physically. Photographs are a great example of this. Why? …Fine Art Prints3 min readFine Art Prints3 min read
Jul 4, 2022Play with Possibility“Like nature itself, there are no limits to what can happen. You can spend a lifetime on a print.” Helen Frankenthaler Now while it might sound appealing to take your time over a print, everyone in our industry knows, time is a luxury and deadlines come thick and fast. So…Creative5 min readCreative5 min read
Jul 4, 2022Five ‘why’s’ for using The Graphical TreeBut why us? It’s always interesting to question what makes you tick as a business, and what is it that’s afforded The Graphical Tree a positive and trustworthy reputation within the large format print and display industry? On a service level, not including the print quality we can provide, we…Visual Merchandising3 min readVisual Merchandising3 min read
Jul 4, 2022The practices of trust & empathyA lot of the tension in our lives and the world is based on mistrust and a lack of empathy. Sometimes it is understandable, sometimes it’s unfathomable. …Visual Merchandising4 min readVisual Merchandising4 min read
